Smart Price

Multi-Dimensional Filtering

Slice market and portfolio data across product, region, channel and customer dimensions to isolate the segments that drive your pricing.

Key Metrics Display

Track loss ratios, conversion, premium volume and competitive position together, with the metrics that matter surfaced at a glance.

Visual Comparisons

Compare your rates against the market side by side through clear, interactive charts that turn complex pricing data into fast decisions.

How it works?

Define Segment Strategy / Align and Link w. CRM Systems

Set your segmentation strategy and link Smart Price to your CRM and core systems, so market intelligence flows in automatically and stays aligned with the customers you serve.

Price Optimisation forTarget Segments

With segments in place, Smart Price highlights optimised price points for each target group, balancing competitiveness and profitability across your portfolio.

ElasticityModelling / Increased Conversion

Model how demand responds to price at the segment level, so you can pinpoint the level that lifts conversion without giving away margin.

Building Correct Offers/ Products / Coverages

Turn those insights into the right offers, products and coverages for each segment, so every customer sees a proposition priced for their profile.

Setting and Tracking Sales Targets

Set sales targets by segment and track performance against them in real time, adjusting pricing and offers as the market and your results evolve.